The next Shiraz, varietal wines for Australia
Shiraz is the dominant red wine grape variety in Australia. It is the key component of Grange, the flagship Australian wine label. At the other
end of the scale it makes up the bulk of the cheap and cheerful red wines in the everyday bottled brands such as Jacobs Creek, Oxford Landing and
yellowtail.
But Shiraz has not always held such a hold over the market. Until the mid nineties Cabernet Sauvignon was regarded as the superior variety and
this was reflected in the prices paid at the cellar door. But the demand for exports has been mainly for Australian Shiraz and Cabernet has lost
ground in the battle for consumer preference in Australia as well.
Shiraz's reign at the top of the tree really started in the middle of the 1950s when it replaced Grenache as the most popular red winegrape
variety. In those days a much larger proportion of the wine market was devoted to fortified wine, what we used to call Port.
Looking into the future the role of Shiraz seems unassailable, but there are a few challengers on the horizon. The wine consumer is a fickle
creature and fashions can change fairly quickly.
Merlot is the third most popular red winegrape variety in Australia. Much of the production goes into blends with Cabernet Sauvignon, reflecting
its major role in Bordeaux. There are quite a few varietal merlots also produced. There are two reasons for thinking that Merlot won't displace
Shiraz as our major tipple. Firstly there are viticultural problems relating to poor clones and it performs poorly in cooler regions. Secondly at
the consumer end the wine often lacks a distinctive varietal character. There seems to be no consensus among winemakers about what a good merlot
should be like. Meanwhile consumers think of Merlot as meaning mellow. It is hard to find any passion, for or against, this variety.
Another contender is Grenache. This variety is widely planted in South Australia, particularly in the Barossa and McLaren Vale regions. In the
1980s it was subject to government sponsored vine pull schemes in the belief that its days were over. Its star is on the rise again both as a
varietal and as the key to blends with Shiraz and Morvedre. Notwithstanding this recent return to favour, Grenache will not seriously challenge
Shiraz because of its need for a relatively warm climate.
Sangiovese is a variety with a large and growing fan club. There are now over a hundred winemakers using this variety. One factor which has held
the variety back in the past has been clonal variation, this has been overcome by careful selection by vine nurseries. Over the past few years a
significant number of producers have been able to show just what the variety is capable of. The wines show plum and cherry flavours and to my
mind these flavours as well as the Italian wine textures will mean that the bandwagon for this variety will keep rolling for quite a while. The
number of winemakers and consumers in Australia with an Italian background continues to provide plenty of champions for the variety.
Spain's answer to Sangiovese is Tempranillo. It is growing in popularity in many Australian wine regions. To a large extent the jury is still as
many of the plantings are still quite new. Among the champions of the variety are James Halliday and Mark Walpole of Brown Brothers. Tempranillo
matures a little earlier than Shiraz or Sangiovese so it can be grown in slightly cooler regions, Indeed Manton Creek Vineyard in the Mornington
Peninsula is one of the more highly regarded producers.
The Durif variety is regarded as a warm climate variety, indeed it seemed as though Rutherglen held a monopoly on the variety. But in fact is
relatively early ripening, as demonstrated by John Vale at Balnarring on the Mornington Peninsula. The outstanding feature of Durif is the high
level of tannins, but if these can be mastered then
There are a few other varieties attracting attention which will figure in the mix over the next decade or so. Petit verdot is becoming much more
popular in the warmer areas. It was pioneered in Australia by Pirramirra in McLaren Vale but it is now grown extensively in the Murray Darling
and Riverina.
Barbera and Nebbiolo are the two other Italian varieties which are highly regarded in Australia. Lagrein is a little known Italian variety, in
fact it is from the North East of Italy. It is an early ripening variety and as such can be grown in the cooler climates. Cobaw Ridge in the
Macedon Ranges region has a wonderful Lagrein.
So what is the verdict? Which red winegrape variety will be the next Shiraz? It seems to be a contest between Sangiovese and Tempranillo, with
both camps having some firm adherents. My money at this stage goes with Sangiovese, it has the runs on the board.
About the Author
Darby Higgs is an expert on varietal wines made from less common grape varieties. He is founder and editor of vinodiversity, an information
resource. See http://www.vinodiversity.com
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